An AI-powered growth system that continuously improves your feed, your campaigns, and your return on every pound spent — so budget always concentrates on the products that make you money.
Our System
A compounding AI system where search data improves feeds, feeds improve auction entry, performance updates labels, labels reshape campaigns, and campaigns generate better data. Repeats weekly. Gets more accurate every time.
Full Google Ads management
Shopping, Search, Performance Max, and Demand Gen. Every campaign type, run as a system — not in isolation.
AI agent stack
Founder-led on every account
Async by default
Weekly written summaries delivered to Slack or email. You know what changed, why, and what we're doing next — meetings if you want them.
Month-to-month
No lock-in. No setup fees. Full account access from day one. Your data stays yours.
Meet Zac
I'm Zac. Eight years in performance marketing — at Samsung, Decathlon, and now running Vida Digital. I've managed over £15M in Google Ads spend across e-commerce brands from startup to eight figures.
These systems came out of auditing account after account and seeing the same structural problem. Google optimises what you measure. Most accounts are measuring the wrong thing.
I built the system I wish had existed when I started. A lean team runs it. AI makes us as efficient as a team ten times our size. Every account gets senior attention — not handed off after onboarding.
We will bring our marketing and platform expertise from millions of £ of ad spend, to audit and optimise your ad accounts to boost performance
Edge of Ember — Jewellery E-commerce
Challenge
72% of Shopping spend concentrated in 18% of products — most below breakeven. A handful of high-margin SKUs were masking the losses underneath.
What we changed
Ran the Profit Matrix across 1,000+ SKUs. Applied return-rate adjustment per product. Rebuilt campaign structure around label output. Rewrote every feed title using search volume data.
Shopping CTR
Wasted spend
Revenue YoY
Rehab Your Hair — Beauty & Hair Care
Challenge
No conversion history, no AOV benchmarks, no ROAS targets. Competing against established retailers with a brand that had no Google presence.
What we changed
Built financial foundations first — breakeven ROAS, full tracking. Launched bottom-of-funnel first. Fed in influencer creative to lower CPAs on cold traffic.
Peak monthly revenue
Blended ROAS
Generic ROAS
Sofalistic — Pre-Loved Sofa Marketplace
Challenge
New brand, zero history, hundreds of new products daily. Two separate audiences — buyers and sellers — each needing their own campaign logic.
What we changed
Started tCPA to establish baseline data. Built automated feed segmentation by condition and brand. Kept buyer and seller audiences in separate optimisation pools.
Total revenue
Blended ROAS
Peak monthly
Free diagnostic call
We look at your account together. Feed, structure, campaign setup, margin data. We tell you what we find whether you work with us or not.
Strategic brief
Within 48 hours we send a written brief: what we found, what we'd change, what the opportunity looks like.
Proposal and start
If there's a fit we send a proposal. Campaigns live within 7 days of signing. No lock-in. No setup fees.
We will bring our marketing and platform expertise from millions of £ of ad spend, to audit and optimise your ad accounts to boost performance
Where we share the tips, tricks and strategies to help grow your business through paid ads.
