Automation in Search Ads 360 (SA360) is one of the most powerful ways you can increase efficiency, decrease your workload, and ensure your campaigns are running smoothly. Say goodbye to manually updating ad copy for promotions, price changes and stock availability.

There is so much that can be done with SA360 to automate manual, time consuming tasks which are often prone to human error. 

What are Bulksheets?

Bulksheets are spreadsheet files containing your account level data which can be uploaded to SA360. Whilst not particularly useful for smaller accounts, they become particularly powerful when dealing with large, complex accounts with a high number of campaigns, ad groups, ads keywords etc. Bulksheets are available for the following asset types - campaign, ad group, ad, keyword, sitelink, price extension, business data tables 

Combine Bulksheets with Business Data Tables for Powerful Automation 

Bulksheets are useful when working with business data tables, as you can use them to dynamically update data to upload into your account, which has many use cases - i.e dynamic ad copy, sitelinks, price extensions or pausing ad groups.

There might be a value you would like to extract from your website that is not available in your inventory feed but is showing on your website, and so by combining a Google App Script, a Google Sheet, and an SFTP upload, you could automatically push that into SA360. The value might also not be shown on your website but exist elsewhere, like product stock availability. As long as you can import the value into a Google Sheet, you can automate uploading it into SA360. 

What is SFTP?

SFTP (Secure File Transfer Protocol), is a file transfer method to transfer a file to a specific server address. SA360 accepts SFTP uploads, so you can use this feature to update your business data tables via SFTP. 

Possibilities:

• Update ad copy via business data tables from a bulksheet 

Combine bulksheets with business data tables for powerful automation, and save yourself hours every week! 

References

https://support.google.com/searchads/answer/2404853?hl=en