Case Study

AllAboutLaw wanted to generate a consistent flow of leads through Google Ads and turn it into a profitable sales channel for them.

AllAboutLaw wanted to generate a consistent flow of leads through Google Ads and turn it into a profitable sales channel for them.
We started by implementing conversion tracking across all tools and forms to understand where leads were coming from and ascribing a value to them.
We narrowed focus down to the high converting/most popular pages and implemented a simplified search structure, with tightly focussed intent ad groups. We also limited search ad bidding on lower competition pages with strong organic ranking.
Weβve grown conversion volume with a tactical, not blanket use of broad match, and have now scaled budgets up to 5 figures per month profitably.
Ad Spend
CPA
Scales Budget
/ month profitability

Adding a consistent flow of leads
AllAboutLaw wanted to generate a consistent flow of leads through Google Ads and turn it into a profitable sales channel for them.

Generating 100 vendor leads in 2 months
Mark Hart Real Estate needed a consistent and effective way of generating new vendor leads on a monthly basis.
When Best Practice Doesn't Apply
Bright Tangerine sells high end filming equipment across the globe, in the UK, US, Europe, APAC.
Initial Chat
Weβll start off with a quick chat to understand your current business situation and decide if weβre a good fit for each other.
Account Audit and Analysis
Iβll review your ad accounts, tracking setup, and website to put together a strategy on how I can add value.
Review Strategy
Weβll hop on a call together, to review my findings and the custom strategy Iβve created for you.
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